PDF E-BOOK:Breakthrough Branding Strategies

BREAKTHROUGH BRANDING STRATEGIES

How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

Click on The Next Button & Fill Your Details To Proceed Payment

Once You Make Payment, You will recieve this powerful trading ebook download link (For Lifetime) to your email address immediately (within 1 minute)

✔ E-Book Format: PDF

✔ Total 11 Chapters, 330 Pages

✔ Read Anytime, Anywhere on Your Mobile, Laptop & Windows

✔ Instant Download After Successful Payment (Within 1 minute)

TOTAL 11 POWERFUL CHAPTERS, 330 PAGES

✦ CHAPTER 1: WHAT THE BRAND IDEA?

• The Valley of Death

• The Paradox: Small Ideas Are Big

• When Your Heart Talks, Pay Attention

• The Mouse That Roared

• Let Your Mind Dream

• Set the Stage for Ideas

• Hypothetically Speaking

• Find the White Space

• What’s Your Passion?

• Ask Why? What If? How About?

• A Marriage Made in Heaven

• You Should Open a Store!

✦ CHAPTER 2: THE ALCHEMY OF THE BRAND ENTREPRENEUR

• Business Brand + Personal Brand = Breakthrough Brand

• Hard Is Soft and Soft Is Hard

• Be a “Liberal Arts M.B.A.”

• Crossing the Divide

• The Agony and the Ecstasy

• Marketing Your Life Story

• You: Brand Ambassador

• A Rebel with a Cause

• Perceptions Make the Brand Leader

• Think Outside-In

• Think Reaction, Then Action

• Entrepreneurship Is about Fixing Things

• Visionaries Look Elsewhere

✦ CHAPTER 3: POWER POSITIONING

• The Two Big Motivators in Branding

• Positioning Strategy 2: Target a Specific Group

• Positioning Strategy 3: Be the First

• Positioning Strategy 4: Be the Leader

• Positioning Strategy 5: Be the Maverick

• Positioning Strategy 6: Have a Magic Ingredient

• Positioning Strategy 7: Have a Special Process

• Positioning Strategy 8: Connect with a Celebrity

• Positioning Strategy 9: Be a Cheapener

• Positioning Strategy 10: Align with a Cause

• Positioning Strategy 11: Highlight a Special Heritage

• Positioning Strategy 12: Create Scarcity

• Positioning Strategy 13: Go Green and Sustainable

• The SWOT Analysis

✦ CHAPTER 4: THE MAKING OF A BRAND’S VERBAL IDENTITY

• The Birth of a Name

• What Makes a Brand Name Good?

• Naming Wizardry

• Mastering the Name Game

• Names That Travel Well

• The Internet-Ownable Name

• Anatomy of a Name

• The Sweetest Name

• Identity Clues

• Find a Breakthrough Name in the Category

• The Creation Story

• The Purpose Story

• Wrap Your Brand in Your Purpose

• Study the Masters

✦ CHAPTER 5: CREATING YOUR BRAND’S LOOK AND FEEL

• Look and Feel = Brand Equity

• Not Innocent about Branding

• Logos Work Hard

• The Making of a Great Logo

• Anatomy of a Logo

• Tangibly Intangible

• What’s the Logo Concept?

• A Color, a Shape, a Look

• Good Things Come in Nice Packages

• Lust for Design

• Form as Function and Breakthrough Design

• Own a Color

• Designer Sales

• An Indelible Tattoo

• Designer Taste

• A Store Is Packaging

• A Total Brand Experience

• Have a Trademark Look

• Sound Advice

• The Creative Process

✦ CHAPTER 6: PIMP MY BRAND!

• Promoting Pass-Along

• The Transformation of Media and Brands

• The New Branding

• Social Media is Word of Mouth on Steroids

• “Read-Only” to “Read-Write” Media

• The New Digimedia Arbiters

• The Fish versus the Whale

• An Antidote to Civilization

• Connection, Community, and Conversation

• Tune In, Reach Out

• Get in a Tweeting Frame of Mind

• Stay in Touch or Start All Over

• Not All Touchpoints Are Created Equal

• Listen Before They Yelp

• Engagement Branding

• The Digital Conversation

• Ouch! A Negative Review

• Ease-Drop on Yourself

✦ CHAPTER 7: BRAND BIG! BOLDLY MARKETING THE BRAND

• The Creative Brief

• The Good Brief

• On Strategy and True to the Brand

• Image versus Engagement

• Engagement Is the New Black

• The Sincerest Form of Flattery

• People Like to Laugh

• Make the Brand Resonate

• Local, Social, and Mobile

• Brand Your Mobile App

• Branding from the People

• Do You Care?

• Brand Ambassadors with a New Prescription

• Low-key Branding

• Hook Them with Your PR Pitch

• Be a Modern-Day Peter Zenger

• It’s Not a Sin to Repeat

• Automate Your Cyberbranding

• Playing to Win

✦ CHAPTER 8: COMPANY CULTURE: ONE TEAM WITH ONE DREAM

• Casting Is Everything

• Creating a Growth Culture

• Radical Creativity

• “Hire for Smarts, Rent Experience”

• We’ve Got Talent

• Buy a Loud, Red Telephone

• Make Me an Offer

• I’m Feeling Lucky

• Ask the Frontline Workers

• Paint the Walls

• Resist the Copycat Syndrome

✦ CHAPTER 9: WHAT’S YOUR PITCH?

• Every Talk Is a Pitch

• Warmth versus Competence

• Emotions versus Logic

• The Passion of the Pitchmaker

• Click with Your Audience

• Clicking and Persuasion

• Clicking with a Large Group

• The Persuasive Power of Story

• Story Pulls People In

• Become One with the Audience

• Have a Story Meeting with Yourself

• How to Tell Your Story

• The Power of Three

• The Business Pitch

• The Investor Pitch

• Persistence Wins the Day

• David versus Goliath Story

• The Quest Story

• The Lost in a Strange Land Story

• Mastering a New Environment

• The Redemption Story

• The Rags-to-Riches Story

• The Love Story

• The Parable

• The Metaphor

• Taming a Hostile Crowd

• Glory Comes with a Great Beginning

• The Do-Over: What’cha Gonna Do?

• Be Easy to Follow

• Let Them Know It’s “The End”

• Practice Makes Perfect

✦ CHAPTER 10: TAKE THE “WORK” OUT OF NETWORKING

• A Social Network for Ideas and Relationships

• The Networking Economy

• Strategic Networking

• The Inner Sanctum

• Who’s Watching Out for You?

• Endorsement from the Oracle

• Become a Little Bit Famous

• Is There Room in the Channel?

• Strategize Your Breakout Story

• Toot Your Horn (Artfully but in a Breakthrough Fashion)

• More Valuable Than Money

• What’s Your G Score?

• Rub Shoulders with a Celebrity

• Take the Hollywood Road

• Build a Marketing Platform

• Step-by-Step Toward Visibility

• Visibility and the Intrapreneur

• Leadership Has Its Rewards

• Cast a Role for Lady Luck

• Hard to Build and Quick to Ruin

✦ CHAPTER 11: FROM SMALL IDEA TO BIG BRAND

• 1. Brand Bold—For Your Business and Brand You

• 2. Try to Dominate the Category (or Create a New Category You Can Dominate)

• 3. Figure Out How to Grow and Scale the Business

• 4. Enchant Your Customers

• 5. Put “Growth Agent” in Everyone’s Job Title

• 6. Strike the Right Balance between Innovation and Staying True to the Brand

• 7. Take Advantage of Good Luck and Bad

Protect Your Brand Assets

• An Entrepreneur for All Seasons

• 1. The Early-Stage Brand: The Enterprising Entrepreneur
• 2. The Rapid-Growth Brand: The Brand Entrepreneur
• 3. The Leadership Brand: The Leader Entrepreneur
• 4. The Declining Brand: Turnaround Entrepreneur

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.

Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding!

Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

Purchase This Powerful Ebook Right Now!

You Can Read Comfortably in Your Mobile, Laptop/Computer

Click on The Next Button & Fill Your Details To Proceed Payment. After Payment, You Will Receive This Ebook Download Link To Your Email Within 1 Minute!